Featured Client: Reimagine Cumberland

Published: March 29, 2023

An exciting venture many years in the making, the Baltimore Street Redevelopment Project was born from the need to replace the aging infrastructure beneath Baltimore Street.

As the bricks on the Pedestrian Mall would need to be removed to address the infrastructure issues, a street plan was envisioned to concurrently reimagine the Mall by opening it up to one lane of slow-moving traffic and reconfiguring Baltimore Street into an open, safe, and multi-functional space which can be easily modified to suit the need at any given time.

When CurlyRed was selected to create new branding, website and a marketing campaign for Reimagine Cumberland, we were thrilled! Everything from the bold color palette, mixing of historic and present imagery with renderings, and custom icons, was made with intention to support the tagline of “Rich History, Vibrant Future.” We hope what we've created will serve the businesses of downtown Cumberland as the navigate the construction process.

Here's what Melinda Kelleher, Executive Director of the Downtown Development Commission had to say:

“Kendall and Mark did an outstanding job on our beautiful new website! Working with CurlyRed has been an absolute pleasure - responsive, helpful, professional, knowledgeable, and efficient. Highly recommend!”

Thanks so much Melinda! The pleasure is all ours.

If your company or organization has branding, print or web needs, please contact us today!

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