Featured Client: WheelzUp Adventures
Published: February 16, 2021
You know that feeling when you get to work on a totally unique project?
That was our experience at CurlyRed working on the visual brand for WheelzUp Adventures. Inspired by CEO Mandela's love of the outdoors and his African heritage, we went to work. After researching traditional tribal patterns and color palettes, we created a one-of-a-kind mark that celebrates where Mandela come from and where he wants to go.
Based in Cumberland, Maryland, WheelzUp will provide access, knowledge & community for all those interested in self discovery outdoors. Offerings include apparel/gear, rentals, shuttles. with his outdoor store.
CEO Mandela Echefu had this to say:
"When we decided to get a logo for our project, we wanted something that was able to communicate our history, goals and passion and not be cookie cutter or the typical cliche.
As you can imagine, it is difficult to successfully do this and not get lost too many different messages. Kendall at CurlyRed was able to work with us and distill all these ideas into an elegant, colorful and exciting logo.
I really appreciate her encouragement also to not be afraid and be bold. Advice new startups need as we battle fear and a lack of confidence. As an added bonus, Kendall worked very well with my printer and social media team.
We highly recommend CurlyRed and look forward to many more years of partnership."
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